Marketing Fundamentals
From Uni Study Guides
This is a study guide for the subject MARK1012 - Marketing Fundamentals. This study guide is based on the 2012 course, and is structured according to the following topics:
- Topic 1 - Introduction To Marketing Fundamentals
- Topic 2 (Part 1) - Company Planning And Strategy
- Topic 2 (Part 2) - The Marketing Environment
- Topic 3 - Marketing Information And Research
- Topic 4 - Consumer And Business Behaviour: Understanding Buyer Behaviour
- Topic 5 - Marketing Strategy: Segmenting, Targeting, Differentiation And Positioning
- Topic 6 - Products And Brands (Part 1 - Products)
- Topic 7 - New Products And Brands (Part 2 - Products)
- Topic 8 - Integrated Marketing Communications: Promotion, Advertising And Public Relations (Part 1 - Promotions)
- Topic 9 - Integrated Marketing Communications: Sales Promotion And Personal Selling (Part 2 - Promotions)
- Topic 10 - Placement
- Topic 11 - Pricing
- Topic 12 - Sustainable Marketing
